What is Local Search Optimization


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Ruben Hale

Planning Your Next Site With Local SEO Services Success In Mind

seo knowledgeSEO knowledge is absolutely vital, especially if you are new to online marketing, or even if you are experienced and need more information. If you are new to IM, or an old dog with experience, you know there is much to be discovered in regard to Internet marketing. Just because you are new at this business, you’re in a special category of your own. Even though when you learn it will literally be like a vertical line, you won’t be weighed down like in a a hard science which can be difficult. You need to carefully plan out your first site once you have a reasonable and solid base of SEO knowledge. You need to approach each website in the same way, allowing yourself to follow the same method every time.

In previous times, your site title tag was precisely for search engine optimization, search marketing and for the search engines. But that is really no longer the case in terms of being exclusively for that. The shift in exclusivity is because of social media. For example, let’s say a site is shared through social media, what do you suppose is going to show up on this page? That’s right: the title tag and that’s the reason you need to make sure that the title tag is a relevant keyword phrase for that specific page or for your home page. Another thing (and this goes back to the actual intention for the invention of the title tag) that is important is that Google uses the mentions of your pages on social media as factors within the over all ranking it gives your website. The approach that you use when making a site should include variability and SEO tactics. You can rank for easy phrases, and also include phrases that are hard to rank for as well. You need to focus on your easiest pages when building PR for your site. You should still backlink for the harder phrase pages, but do most for the easier phrases. What you will find is the easier pages will obviously get ranked sooner, and then they will help to lift up your harder phrase pages. Internet marketers, especially newbies, can use this old strategy as a solid plan to get their websites ranked.

It is possible that, with the right knowledge, you can avoid (100% of the time) on page factor mistakes that most people make. As well-meaning as a newbie can be because of their lack of knowledge, they will make more mistakes. Case in point, and what we are leading up to, is that the words “Home Page” should never be in the title tag – ever! Usually, the first page will not have this problem. This is one page that usually is safe. If it is there, then the people who did the website had no clue. Most people do not optimize a website for the word Home Page. If they are, this is a rare occurrence. You will definitely do yourself a favor by avoiding this error. There aren’t very many rules that you are going to need to remember with your title tags and they are pretty simple to grasp once you learn them. If you aren’t yet that well versed in SEO, do yourself a giant favor and change this. You can find all sorts of amazing ebooks that talk about this subject but you need to make sure that you are getting your information from reliable sources.

Red Rain SEO provides Local SEO services to small to medium size businesses. Visit their website for more details.